HerWellness· est. 2025

A safe space for practical wellness, growth and healing, for Her.

Searching how to set boundaries without guilt. why am I always the one holding everything together. when did I stop putting myself first.
We asked the same things. Then we built this!

HerWellness was built for her, not the version of womanhood performing wellness for an audience, but the quieter, truer one. The woman doing her best. Tired, some days. Wanting real answers instead of one more reason to feel behind.

We think she deserves a writing that respects her mind and meets her exactly where she is standing not where a brand wishes she were standing.

— M. Angelou: "People will forget what you said, forget what you did, but never forget how you made them feel."

What We Believe

Five Things We Hold Onto

01

Honesty over performance

Wellness doesn't looks like a green smoothie and a 5am alarm. Some days it looks like crying in the car before you go back inside, fixing your face, and getting on with it.

02

Research, not trends

Every piece we publish is grounded live experiences, a study, a specialist, a documented truth. Not a feeling someone had that turned into a sound on someone's feed.

03

Her forties matter here, and beyond

We write for the youngies, the woman recalibrating her body, her name on a new lease, her next chapter she didn't see coming, it's a safe space.

04

Softness is not weakness

Bell Hooks wrote that we are rarely, if ever, healed alone. We hold onto that. Gentleness, here, is a form of strength, never its absence.

05

There is no timeline

You are not behind. Not on love, not on healing, not on figuring it out. We are here to remind you of that, on the days you forget.

Dr. Maya Kovačević — Founder of HerWellness
Meet the Founder

Dr. Maya Kovačević

Psychologist · Therapist · Wellness Content Director · Founder of HerWellness

Maya is a licensed psychologist and therapist with over 15 years of experience across Europe and the Middle East. She holds a PhD in Mental Health and Wellbeing from the University of Edinburgh, where she also completed her Master's in Clinical Psychology.

Her work has taken her from clinical practice in Dubai to research roles in the UK, always with a focus on women's mental health, burnout, and the quiet, unspoken transitions that shape our lives.

Maya founded HerWellness to bridge the gap between clinical expertise and everyday life. Her approach is warm, grounded, and rooted in the belief that healing happens in connection, not in isolation.

🧠 Girl-child & women's development / mental health📚 15+ years of practice

No, We Won't Tell You to Do More

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Somewhere between all the productivity hacks and glow-up culture, the actual woman got lost. This is a space for calm and clarity. This is a space for self appreciation and inner growth.

"Caring for myself is not self-indulgence, it is self-preservation."
— Audre Lorde

That's what this space is meant to be. Somewhere soft to land. Somewhere honest to grow. A reminder that taking care of yourself is never something you need to earn.

Thank you for being here. We mean that.

Connect With Us

Have a story to share?
We're listening.

HerWellness is built on real stories from real women. Do you have personal experiences, topics you'd like us to cover, feedback and complaints, or just want to say hello, we'd love to hear from you. Your voice matters. Your story might be exactly what another woman needs to read today. You can use our dedicated contribute page to drop stories you'd like to share, or leave us a message through email or via contact form below 👇

Join the Well

Wellness, delivered.

One thoughtful letter each week. Notes on mental woman health, wellness, and life, written for healthy living, positivity and growth.

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